Gabby is meeting with a client to discuss a new web site. She is asking her client a series of questions so that she can create a site strategy. Which of the questions below would help Gabby define the site audience?

• A. How will users navigate through this site?
• B. What kind of users will be visiting the site?
• C. What is the most important task for users to complete on the site?
• D. How many visitors are expected to visit the site?

Answer: (B)

Understanding who will use the site is essential for tailoring content, tone, and features to real people. Asking what kind of users will be visiting helps identify different groups, their needs, goals, and contexts of use. This information guides decisions about language, how information is organized, and which features to prioritize so the site resonates with its actual audience.

Other questions serve related but different purposes. Asking how users will navigate concerns the site’s structure and how people move through it, which shapes navigation and IA but doesn’t specify who the users are. Asking what the most important task for users to complete is about user goals and core workflows, helping prioritize features and interactions once you know who the users are. Asking how many visitors are expected focuses on traffic and capacity, not on defining who will be using the site.