In usability testing, if you record time on task and number of clicks, what type of data are you collecting?

• A. Qualitative data
• B. Quantitative data
• C. Observational data
• D. Demographic data

Answer: (B)

The main idea here is that time on task and number of clicks are numerical measurements you can assign exact values to. In usability testing, such metrics are quantitative data because they produce numbers (like seconds or click counts) that you can analyze statistically, compare across tasks or users, and summarize with averages or distributions. Qualitative data would be descriptive feedback or opinions, not numbers. Demographic data describes who the user is (age, role, experience), not how they performed on the task. Observational data can be notes from watching a user, which can be either qualitative or quantitative, but the specific metrics given—time and clicks—are inherently numeric, making them quantitative data.