Nicki is working on a website for a company that sells handmade beauty products online. One of the goals for this site is to attract and retain site visitors. What is one tactic she could use to help achieve this goal?

• A. Create a complex and unique navigation system to really impress new visitors to the site.
• B. Make sure users can only view products on the site after they have filled out a registration form to create an account.
• C. Create a blog section that can be updated weekly with tutorials on innovative ways to use the website's beauty products.
• D. Show visitors a wealth of similar product options on affiliate sites by displaying large, animated ads in the header and sidebar.

Answer: (C)

A weekly blog with tutorials on innovative ways to use the beauty products is a strong move because it provides ongoing, practical value that keeps visitors coming back. This kind of content acts like a magnet: it attracts new visitors through search and shares, while also giving existing visitors a reason to return, engage, and explore more products. It also helps build trust and authority by showing real-world uses, offers opportunities to demonstrate product benefits, and can be amplified through social media and email signups.

Impressing visitors with a complex navigation tends to backfire because it can make the site harder to use and slow people down from finding products. Requiring users to register before viewing products creates friction, reducing chances of discovery and repeat visits. Displaying lots of affiliate ads in the header and sidebar distracts from the brand experience and can degrade perceived value, hurting retention.