Which tactic aligns with the goal of attracting and retaining visitors on a beauty products site?

• A. Create a complex navigation system to impress new visitors
• B. Require registration before viewing products
• C. Create a weekly tutorials blog for product usage
• D. Show large animated ads in the header and sidebar

Answer: (C)

Creating a weekly tutorials blog for product usage is the tactic that best supports both attracting new visitors and keeping them coming back. When you offer practical, how-to content, you give people a reason to visit your site beyond just shopping. They arrive for useful guidance—tips on how to apply makeup, choose the right shade, or care for skin—and they stay to read more, watch demonstrations, and learn about related products.

This kind of content also helps with discovery. Tutorials are often searched for, so they improve your visibility in search engines. They’re highly shareable on social media, which brings in new visitors. Regular, fresh tutorials establish your site as a trusted resource, which builds credibility and encourages repeat visits. You can naturally guide readers through product links within the tutorials, suggest complementary items, and even collect emails by offering exclusive tips or downloadable guides.

In contrast, a complex navigation system might improve how users browse, but it doesn’t on its own give visitors ongoing reasons to return. Requiring registration before viewing products can deter casual visitors and reduce traffic. Large animated ads in the header and sidebar can disrupt the user experience and push visitors away, hurting both attraction and retention. The tutorials blog strikes the right balance by delivering ongoing value while naturally supporting product discovery and loyalty.